Archive for July, 2014

World Cup Advertising Turns Car Shoppers to Volkswagen

Wednesday, July 30th, 2014


Online consumer interests spiked for automakers who advertised during this year’s World Cup tournament. Analytics show that the biggest surge in online consumer interest came during the period when the United States was fighting to stay in the tournament in their final game against Germany. Kelley Blue Book (KBB) revealed that websites received more consumers researching advertised car brands Kia, Hyundai, Volkswagen and Nissan more than non-World Cup-advertisers. Arthur Henry, KBB analyst said, “By creating entertaining, soccer-specific commercials, World Cup automotive advertisers Kia, Volkswagen, Hyundai and Nissan successfully generated interest around their brand and models, driving consumer research activity on KBB.com. Each advertiser also highlighted elements of the game that were relatable to the casual American soccer fan.” If you would like to read the full article please click on the link below:

http://247wallst.com/autos/2014/07/28/world-cup-advertising-drives-car-shoppers-to-kia-volkswagen/

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Cardinale Volkswagen

500 Auto Center Circle

Salinas, California 93907

Phone: 888.891.5059

Website: www.cardinalevw.com/?ibp-adgroup=SE_Target

Retro Volkswagen Camper Leading 21st Century Summer Trends

Friday, July 25th, 2014


The twentieth century summer trends have made their way back this year – the classic Volkswagen Microbus has proven to be immortal. From its Woodstock days to the Scooby-Doo television series, the Microbus has proven to be a symbol of fun times and adventure. The Microbus is known as the Type 2 and it was produced in 1979 – the model was used to transport goods from point A to point B – however a few years after initial production, it transformed into a symbol of camaraderie and went as far as becoming a mobile home for some free-spirited people. Today, the Microbus trend has resurfaced and the twentieth century icon has been converted into a camper – with little more than a trailer hitch, you can take the Box camper with you just about anywhere you please. If you would like to read the full article or browse through some images, please click on the link below:

http://www.pastemagazine.com/articles/2014/07/the-dub-box-camper-brings-retro-volkswagen-style-t.html

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Cardinale Volkswagen

500 Auto Center Circle

Salinas, California 93907

Phone: 888.891.5059

Website: www.cardinalevw.com/?ibp-adgroup=SE_Target

2015 Volkswagen Golf TDI – 2014 Northwest Green Car of the Year

Wednesday, July 23rd, 2014


Volkswagen has received the Northwest Green Car of the Year honors this year with its new 2015 Golf TDI. The all-new 2015 Volkswagen Golf TDI was named the overall winner of the Alternative Fuel category during the second annual Drive Revolution event in Oregan. “The all-new 2015 Golf TDI combines class-leading fuel economy, more power, advanced technology, reduced emissions, all while offering a tremendous value starting $3,000 less than the outgoing model,” said Mark McNabb, Chief Operations Officer, Volkswagen of America. “This Northwest Green Car of the Year honor validates the benefits of the Golf TDI and highlights the leadership position the Pacific Northwest Green Car of the Year honor validates the benefits of the Golf TDI and highlights the leadership position the Pacific Northwest has taken in embracing alternative fuel technologies like TDI Clean Diesel.” If you would like to read the full article please click on the link below:

http://media.vw.com/release/802/

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Cardinale Volkswagen

500 Auto Center Circle

Salinas, California 93907

Phone: 888.891.5059

Website: www.cardinalevw.com/?ibp-adgroup=SE_Target

Volkswagen to Offer More Jobs in Tennessee

Friday, July 18th, 2014


After Volkswagen announced their new mid-size sport-utility vehicle last week, the German auto giant also announced that they will be adding 2,000 new jobs to its Tennessee assembly factory. The total investment will cost Volkswagen $900 million – majority of that money will go directly to the facility and into the expanding operations at Chattanooga. This announcement came after Volkswagen announced that it would establish an “independent National Research & Development and Planning Center of the Volkswagen Group of America.” If you would like to read the full article please click on the link below:

http://www.usatoday.com/story/money/cars/2014/07/14/vw-midsize-suv-chattanooga/12626721/

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Cardinale Volkswagen

500 Auto Center Circle

Salinas, California 93907

Phone: 888.891.5059

Website: www.cardinalevw.com/?ibp-adgroup=SE_Target

Volkswagen to Compete with Toyota

Wednesday, July 16th, 2014


Volkswagen is going on the attack in the United States by adding a new mid-sized sport-utility vehicle in 2016. The German auto-brand has decided to assemble the new SUV in its Tennessee factory, which has recently been a battleground for labor seeking to organize at foreign-owned carmakers. Martin Winterkorn, Chief Executive Officer of VW said, “The Volkswagen brand is going on the attack again in America.” Furthermore, Volkswagen has plans to expand; Bernd Osterloh, the head of the company’s worker council said, “This is in line with the codetermination culture of Volkswagen, which is one of our key success factors.” If you would like to read the full article please click on the link below:

http://www.bloomberg.com/news/2014-07-14/volkswagen-to-build-suv-in-tennessee-to-confront-toyota.html

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Cardinale Volkswagen

500 Auto Center Circle

Salinas, California 93907

Phone: 888.891.5059

Website: www.cardinalevw.com/?ibp-adgroup=SE_Target

Volkswagen Releases Popular Wheel Design in 19”

Friday, July 11th, 2014


VWR RacingLine range has recently released a new 19” alloy wheel for the enthusiasts who couldn’t get enough of the ever-popular 18” wheels that are used on all VW race cars. The new wheel is a 8.5” x 19” VWR Alloy Wheel. The new wheel is lightweight and durable – with an attractive 12 spoke design, these new wheels will be hard to resist. This new wheel has been made to fit all 7 models of the Golf, Scirocco, Beetle, Tiguan and Audi TT. If you would like to read the full article please click on the link below:

http://www.vwvortex.com/news/aftermarket-and-industry-news/vwr-releases-19-alloy-wheel/

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Cardinale Volkswagen

500 Auto Center Circle

Salinas, California 93907

Phone: 888.891.5059

Website: www.cardinalevw.com/?ibp-adgroup=SE_Target

Volkswagen Group of America Volunteers After 4th of July Celebration

Wednesday, July 9th, 2014


Volkswagen Group of America employees volunteered more than 250 hours of their time this past weekend to clean up after the 4th of July Celebration on Washington DC’s National Mall. Additionally, the German auto giant donated a 2014 Touareg Hybrid warpped with the Trust for the National Mall’s logo. The Volkswagen employee volunteers painted chain fences and benches near the Washington Monument and picked up debris from the Independence Day Celebration. Caroline Cunningham, President of the Trust for the National Mall, said, “Today’s contribution demonstrates the deep level of commitment Volkswagen has for restoring and improving this iconic park. Above and beyond its generous financial donation, the company and its employees are leading the way by lending valuable time and resources to this historic effort.” If you would like to read the full article please click on the link below:

http://www.vwvortex.com/news/volkswagen-news/dirty-job-someone-volkswagen-group-america-volunteers-250-hours-clean-national-mall-4th-july-celebration/

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Cardinale Volkswagen

500 Auto Center Circle

Salinas, California 93907

Phone: 888.891.5059

Website: www.cardinalevw.com/?ibp-adgroup=SE_Target

Volkswagen Group Expands its Connectivity

Friday, July 4th, 2014


The Volkswagen Group has decided to broaden its field of connectivity by taking over the Blackberry’s European research and development center in Germany. Volkswagen plans to increase its connectivity capabilities by expanding its knowledge. The group hopes to interlink vehicles with the surrounding world – so that they are always connected. The exchange of information between vehicle and smart phones; additionally, the German auto manufacturer believes that further forms of communication will surface. They expect that in the next few years vehicles will connect passengers with their homes and offices; communication between vehicle and filling stations, parking spaces and road infrastructures; and even vehicle to vehicle. If you would like to read the full article please click on the link below:

http://www.volkswagenag.com/content/vwcorp/info_center/en/news/2014/07/competence.html

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Cardinale Volkswagen

500 Auto Center Circle

Salinas, California 93907

Phone: 888.891.5059

Website: www.cardinalevw.com/?ibp-adgroup=SE_Target

Volkswagen Delivers Impressive Numbers in June

Wednesday, July 2nd, 2014


Volkswagen of America has reported an incredible units sold number for June. Last month, the German automotive brand launched its all-new, seventh-generation, 2015 Golf GTI which proved to be a great success. The new Golf GTI recorded the best sales month since March 2006; in fact the 2015 Golf TSI and TDI Clean diesel models will go on sale this summer and is expected to have the same success as the model that is out now. The Chattanooga-built Passat finished with 7,222 units sold while the Passat TDI, delivered 2,316. Marck McNabb, Chief Operating Officer of Volkswagen America said, “Our core models, the Passat and Jetta, continue to show strong demand in the market, particularly for our TDI clean diesel powertrains.” If you would like to read the full article please click on the link below:

http://www.chattanoogan.com/2014/7/1/279537/Volkswagen-Delivers-28827-Units-In.aspx

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Cardinale Volkswagen

500 Auto Center Circle

Salinas, California 93907

Phone: 888.891.5059

Website: www.cardinalevw.com/?ibp-adgroup=SE_Target